This episode's focus is on Provisions Mercantile, a community-focused gift shop in Asheville, as its owners, Heather and Matt Wright, share their journey of rebuilding after the storm. They discuss the economic impact, the shift in consumer behavior, and the resilience required to sustain their business and the local makers they support. Their story emphasizes faith, community, and innovation as they find ways to recover and adapt, including introducing initiatives like gift boxes featuring local products. The episode also calls on listeners to support recovery efforts and small businesses during the Christmas season.