Many people have heard about the brand "IT Cosmetics" but they do not know the woman behind the curtain - Jamie Kern Lima. As a first-generation college student, Jamie has persevered in the entrepreneurship world and will share her thoughts with this year's Utah Valley University's graduating class. As this year's commencement speaker, Jamie will share an inspiring message about not letting “no” lead to giving up. Rather let every “no” motivate you to new heights.