We're about to get involved in what could be a record for consumer holiday spending. But 70 percent of shoppers still rate "price" as one of the most important factors when it comes what to buy. And using artificial intelligence can certainly help you as well as retailers during the holiday season. So, today Justin Burr joins us on the On Your Side podcast, he's a analyst for Google. He'll share the latest shopping trends as well as the top AI shopping tools to help you this holiday season.