Have you been to Undertow, Platform 18 or The Grey Hen Rx? They are experiential cocktail bars in Phoenix that transport you to the belly of a spice ship, a train ride, and an apothecary. In this episode, we talk to EVP of Operations of Barter and Shake (the company behind these three bars), Mat Snapp. He tells us how he used his Creative Writing degree from Arizona State University to help write the origin story of Undertow and how the EVP of Operations title can translate to melting shoes on a hot Arizona rooftop.