Jason Asher is a big name in the Phoenix cocktail world. He's one of the masterminds of Counter Intuitive, which first put Arizona on the cocktail map, and a creator of Century Grand. Now he is doing something new. As the president of Juniper & Jigger Hospitality, he's developing cocktail programs for national brands and helping others to bring their ideas to fruition. On this episode, he tells us how he hopes to inspire up-and-coming mixologists through travel and exposure. Learn more about how the Valley native started his first company with a couple of friends and what he calls a pocket full of change that started a cocktail movement in the Valley! And the new project he's working on right now.