As the election season comes to an end, both Democrats and Republicans are ramping up their messaging to reach out to voters. In a LIVE edition of our weekly series, MichMash, host Cheyna Roth and Gongwer News Service's Zach Gorchow and Alethia Kasben discuss these matters at Urban Beat in Lansing, Michigan. They sit down with Andrea Bitely, founder of Bitely Communications, and Josh Hovey, partner at Martin Waymire, to discuss the strategy from both parties.