LeBron James, the face of the NBA for arguably the last 10-plus years, has become the first professional male athlete to be honoured as a Ken doll. 

"LeBron James is the first 'kenbassador.' It's a new Lebron James. LJ on his jacket. It's a beautiful little collector piece," Spike O'Neill, co-host of "The Jake and Spike Show" on KIRO Newsradio, said. "LeBron James is going to be forever enshrined in plastic to become a collector's item, a trophy, a plaything. Does it come with a little Bronny?"