Earlier this week, Cracker Barrel gave up on its plans to rebrand and scrapped its new logo in favor of keeping the "Old Timer" logo in place.
The initial decision caused a firestorm of angry responses, causing a loss of nearly $100 million in market value after its stock plunged. Even President Donald Trump urged Cracker Barrel to go back to its old logo, posting about it on Truth Social.
August 29th, 2025, 06:17 pm
Highlights - The Jake Skorheim & Spike O'Neill Show
'So arrogant': Jake and Spike blast Cracker Barrel’s $700M rebrand attempts
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9m
Published August 29th, 2025, 06:17 pm
Description
Earlier this week, Cracker Barrel gave up on its plans to rebrand and scrapped its new logo in favor of keeping the "Old Timer" logo in place.
The initial decision caused a firestorm of angry responses, causing a loss of nearly $100 million in market value after its stock plunged. Even President Donald Trump urged Cracker Barrel to go back to its old logo, posting about it on Truth Social.
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Highlights - The Jake Skorheim & Spike O'Neill Show
Jake Skorheim and Spike O'Neill host The Jake and Spike Show on KIRO Newsradio 97.3 FM.
