In this January 2025 interview from a Utah Business Founder Friday event, editor-in-chief Melanie Jones and Mobly co-founder and CEO Zach Barney discuss 5 tips for unlocking event marketing mastery:
(1) Money is made at night
(2) Prioritize engagement over giveaways
(3) Follow up on leads quickly
(4) Host smaller, more frequent events
(5) Track your return on investment
Visit UtahBusiness.com to subscribe to our email newsletters and the magazine.
Follow Utah Business online on LinkedIn, Facebook, X/Twitter, Instagram and YouTube.
This episode was produced by KellieAnn Halvorsen.
May 5th, 2025, 10:42 pm
Utah Business
Founder Friday: Unlocking event marketing mastery with Mobly CEO Zach Barney
00:00
40m
Published May 5th, 2025, 10:42 pm
Description
In this January 2025 interview from a Utah Business Founder Friday event, editor-in-chief Melanie Jones and Mobly co-founder and CEO Zach Barney discuss 5 tips for unlocking event marketing mastery:
(1) Money is made at night
(2) Prioritize engagement over giveaways
(3) Follow up on leads quickly
(4) Host smaller, more frequent events
(5) Track your return on investment
Visit UtahBusiness.com to subscribe to our email newsletters and the magazine.
Follow Utah Business online on LinkedIn, Facebook, X/Twitter, Instagram and YouTube.
This episode was produced by KellieAnn Halvorsen.
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Utah Business
The Utah Business podcast highlights the big ideas, remarkable innovations, and extraordinary people who drive the Beehive State’s nation-leading economic success. Each episode brings you in-depth conversations with Utah’s leading entrepreneurs, innovators, and business mavericks, uncovering the strategies and passion that fuel their achievements. Join us to discover how these pioneering individuals are shaping Utah’s business present — and future.
