The product that has become the world's most iconic consumer brand was first served in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried a jug of the new product down the street to Jacobs’ Pharmacy, where it was sampled, pronounced “excellent” and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that has become a symbol of American capitalism all over the world.

ATLVault's Tim Darnell speaks with Bob Hope, himself a legendary public relations executive who once worked for Coke, about the product's history, legacy and its future. Welcome to ATLVault on Atlanta News First.