

There is no bumper sticker, no buzzy campaign slogan that captures the challenge facing Major League Baseball and its 30 clubs as economic disparity grows and the expiration of the Collective Bargaining Agreement arrives.
A complex issue requires a complex solution.
Or does it?
A brief conversation about the Cardinals' spending strategy and past history with free agency, based on research done for The Write Fielder newsletter, spirals into a much larger debate between Best Podcast in Baseball host Derrick Goold and guest Kevin Wheeler, of KMOX/104.1 FM. After detailing how the Cardinals got into their current predicament, the questions that follow are two-fold: Do the Cardinals need to change their approach to free agency to return to contention, and does MLB need to change its economic structure for the Cardinals to have a new approach to free agency.
The debate ignites from there.
Wheeler makes a compelling case for how the Cardinals needed to "swim in deeper waters" for free agency and a more conservative approach caught up with them. He adds that a team now focused on development needs to produce its own stars. Goold counters by wondering what World Series contenders have developed their star and not had to outfit the roster with free-agent moves to complete the championship-caliber roster. The Yankees may have Aaron Judge, and they used prospects to trade for Juan Soto once, but they also signed Gerrit Cole. The Kansas City Royals have a homegrown, bona fide star in Bobby Witt Jr. But what's next?
That's where the economics of the game enter the conversation and Wheeler's stance that the "big boys" need to play ball for the betterment of the game, and if that means taking less or receiving a smaller cut to spur and require the spending of the smaller markets so be it. Goold makes a suggestion for pulling that off that Wheeler contends would be difficult to sell to fans who what the tangible bumper sticker, not the boring details of how it gets done.
Eventually they agree on one.
It's the TV deal.
Wheeler's arguments that hinge on a comparison to the NBA and its salary cap format require there to be a much larger national TV deal, one closer to what the NBA has. And that is the crux of this. Once that's in place then negotiations about a salarly floor, shared revenue, and an international draft to better balance talent coming from abroad are all more tangible because the largest issue -- the growing gulch between teams -- has been bridged.
In its 13th season as one of the first and most widely heard podcasts on baseball and the Cardinals, the Best Podcast in Baseball has reached a new season-high with 30 episodes. Each episode is sponsored weekly by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and lead baseball writer Derrick Goold.

From the start of the offseason and the beginning for a new front officer leader, the Cardinals have signaled their priority this winter is to accumulate talent that will help them contend in the future.
They began that process by trading Sonny Gray and $20 million to the Boston Red Sox for a pair of pitching prospects, Richard Fitts and Brandon Clarke, and now the Cardinals' pursuit continues with the arrival of MLB's biggest gathering of the Hot Stove season. The Winter Meetings are coming.
To discuss the Cardinals' to-do list for the Winter Meetings, KMOX/104.1 FM's Kevin Wheeler rejoins the Best Podcast in Baseball. He and BPIB host Derrick Goold discuss the Cardinals' search to trade Nolan Arenado and what happens if another winter passes without a deal; which of the players nearing free agency, such as Brendan Donovan and JoJo Romero, will help the Cardinals achieve their goal of accumulating young talent; and what does a contract extension look like for manager Oli Marmol.
The significant National Baseball Hall of Fame vote set for Dec. 7 is also discussed.
This is the first of two episodes because what started as a short conversation spilled into a heated debate about, oh, just the future economic structure of baseball. Look for that bonus BPIB shortly.
In its 13th season as one of the first and most widely heard podcasts on baseball and the Cardinals, the Best Podcast in Baseball has reached a new season-high with 30 episodes. Each episode is sponsored weekly by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and lead baseball writer Derrick Goold.

Two years after the Cardinals signed Sonny Gray as a free agent to headline their pitching, pitching, pitching offseason, the veteran right-handed waived his no-trade clause and renogiated his deal to allow a trade to Boston and underscore the Cardinals' new direction.
Pivoting, pivoting, pivoting.
In a brand new Best Podcast in Baseball, baseball writer Derrick Goold and editor Nathan Mills discuss the fallout from the Sonny Gray trade. They explore the next group of Cardinals likely to be traded with Mills giving a rundown of the left-handed batters and one left-handed pitcher that are generating interest from other teams and what players would be wisest to trade. The $20 million sent with Gray to the Red Sox in exchanage for two young talents, starters Brandon Clarke and Richard Fitts, is a sign of what the Cardinals are willing to pay for younger, cost-controlled talent. So what does that say about the Cardinals' willingness to cover millions of Nolan Arenado's contract to spur a trade of another All-Star?
The discussion arrives at a juncture for the Cardinals.
For years, the club and its fans have been defined by an urgency about what the game today or the move today did to help them win the next World Series. Now, the question seems to have shifted to what the move did today to help them win their next World Series -- in the future, whenever that is. During his press conference following the Gray trade, Chaim Bloom said the urgency fans expect and the long-term view the Cardinals have adopted can coexist, and he added that he welcomes the pressure such urgency puts on their daily decisions, even if the goal is in the distance.
Plus! Questions from chatters and a Thanksgiving thank you to the community of BPIB listerns who have made the podast possible going back to its earliest days of recording in a attic.
In its 13th season as one of the first and most widely heard podcasts on baseball and the Cardinals, the Best Podcast in Baseball has reached a new season-high with 30 episodes. Each episode is sponsored weekly by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and lead baseball writer Derrick Goold.

Welcome to the great plains. When next Major League Baseball hosts a World Series it will have been a decade since any of thw 10 teams from the Midwest divisions have reached the Fall Classic. They've rarely had a club get as far as the championship series, and the National League Central hasn't won a game in the best-of-seven NLCS since 2018. Oh, and coming out of the pandemic the small-market teams that dot the NL and American League Central divisions have been rocked by revenue turbulence.
All while the games star free agents gather at the coasts.
With that as the background, Cincinnati Enquirer baseball writer Gordon Wittenmyer suggested to Post-Dispatch baseball writer and BPIB host Derrick Goold that they poll as many executives as possible at the General Manager Meetings to ask: Which team in the NL Central is most likely to be the next team to win a World Series? The answers were revealing -- not just for the task, but also for what executives view as the most likely traits a team needs to win.
The "most resources," came up often as the big-city Cubs received the most votes.
Here is the Post-Dispatch story that came from the poll.
And here is the podcast that expands upon the poll to discuss the factors that got the divisions here, how one or more can escape the bind, and whether Major League Baseball is just going to keep soaring above fly-over country until the economic structure of the game changes. The two baseball writers dissect how the Pirates could augment a talented team with a different payroll formula, how the Brewers may lose their edge, how the Cardinals made regain theirs, how the Reds could make a push to the top, how the Cubs could financially squash the competition, and why they don't.
In the end, one of the writers makes his prediction for the NL Central team that will next win a World Series title.
It's a team that just doesn't exist yet.
In its 13th season as one of the first and most widely heard podcasts on baseball and the Cardinals, the Best Podcast in Baseball has reached a new season-high with 30 episodes. Each episode is sponsored weekly by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and lead baseball writer Derrick Goold.

Before plunging into the Hot Stove season and the arrival of the GM Meetings, a look at the performances this past season by the top 12 prospects in the Cardinals system, as ranked in the annual Post-Dispatch Dozen. For several years now, baseball writer Daniel Guerrero has ranked the top 12 prospects in the Cardinals organization, but what sets this ranking apart is the eligibility (players cannot have a moment in the majors) and rubric. Each players is considered through the four Ps of Prospects: proximity to majors, overall potential, how prominent and demanding is his position, and, of course, production or performance.
Guerrero joins the Best Podcast in Baseball to explain the process and discuss the 2025 PD 12.
Read even more on his rankings and updates on each player here.
Only one of the 12, catcher Jimmy Crooks, graduated to the majors, leaving 11 incumbents for the 2026 rankings, but there will be some changes to the rankings going into the coming season, as Guerrero and host Derrick Goold discuss. Just not at the No. 1 spot with ascending talent JJ Wetherholt. Though, No. 2 is up for grabs with recent first-round pick Liam Doyle set to throw his fastball into the mix. Also, Guerrero scoops the host on a strong sleeper pick for the 2026 PD 12.
In its 13th season as one of the first and most widely heard podcasts on baseball and the Cardinals, the Best Podcast in Baseball has reached a new season-high with 30 episodes. Each episode is sponsored weekly by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and lead baseball writer Derrick Goold.

Post-Dispatch podcasts page: https://go.stltoday.com/0hfn43
Please consider subscribing: https://go.stltoday.com/9aigz5
When the World Series ends, the roster work begins, and the Cardinals have new staff and new leadership in place -- so will it mean new direction?
On Oct. 31, the Best Podcast in Baseball drops, fittingly, the 31st episode of this season. And it's not meant to scare fans. Although, the two teams playing in the World Series might cause a shiver through Cardinals Nation about how far away the local club feels from the two tycoon clubs playing this Halloween for the championship.
Nathan Mills, an editor at the Post-Dispatch and co-host of the hockey podcast Net Front Presence, joins baseball writer Derrick Goold in a brand new BPIB to discuss how far away the Cardinals are from playing this late into October. Also discussed: What lessons can be taken from a World Series that features two of the top-five payrolls in the game, what pitchers fit the Cardinals needs, and what priorities the Cardinals should set for this winter when splurging and star-chasing seems unlikely.
The butterfly effect of new positions and new hires for the front office is detailed, as it whether such moves reinvigorate a fanbase.
Many words that begin with the prefix re- are used in the making of this podcast.
In its 13th season as one of the first and most widely heard podcasts on baseball and the Cardinals, the Best Podcast in Baseball has reached a new season-high with 30 episodes. Each episode is sponsored weekly by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and lead baseball writer Derrick Goold.

More Post-Dispatch podcasts: https://go.stltoday.com/0hfn43
Please consider subscribing: https://go.stltoday.com/9aigz5
As Toronto prepares to host Game 1 of the 121st Fall Classic, Vanderbilt graduate Tyler Kepner joins Mizzou grad Derrick Goold preview the big game this weekend -- not not the one in Nashville. The one to the north. The World Series.
The two baseball writers discuss whether the Los Angeles Dodgers, who may not be ruining baseball, might just be ruining the National League. The Dodgers are playing for their ninth World Series championship -- a total that would tie them with the Boston Red Sox and Nomadic Athletics. It would also put them three titles shy of leapfrogging the Cardinals' historic trademark trait and overtaking them as the pre-eminent National League team when it comes to trophies.
Author of "The Grandest Stage: A History of the World Series," Kepner offers perspective on the Dodgers' chances while also detailing what this World Series means to Don Mattingly and how the Blue Jays can overtake the favorites from Hollywood.
There is a story about an autographed baseball, too.
To quote Kepner: "Cue that jaunty music."
Kepner joins the Best Podcast in Baseball from Toronto, where he's covering the World Series as a senior writer for The Athletic and baseball writer for the New York Times.
In its 13th season as one of the first and most widely heard podcasts on baseball and the Cardinals, the Best Podcast in Baseball has reached a new season-high with 30 episodes. Each episode is sponsored weekly by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and lead baseball writer Derrick Goold.

Post-Dispatch podcasts page: https://go.stltoday.com/0hfn43
Please consider subscribing: https://go.stltoday.com/9aigz5
It's been a minute since a brand-new Best Podcast in Baseball and there's a lot to catch up on. For the first time in 18 years, the Cardinals have a new president of baseball operations, and for the first time in even longer they're talking about a team-building plan that doesn't include promises of aiming to contend for a World Series championship. That will likely mean an active winter of trades. At the same time, two prominent former Cardinals, Albert Pujols and Yadier Molina, are throwing their names in the ring for manager vacancies elsewhere, with at least two teams (and likely a third soon) entertaining Pujols as a strong candidate for their open position. And, in the past week, a former Cardinals manager Mike Shildt retired from the position with San Diego, spurring conversation about why he left both jobs abruptly and resurfacing reasons reported in the Post-Dispatch and elsewhere after his sudden firing in 2021.
Former players and old conversations all swirl together to invite the question on whether to truly move in a fresh direction did the Cardinals need a stretch like this that brings closure to the past and signals the new era.
Kevin Wheeler, of KMOX/104.1 FM, joins Derrick Goold for a (long overdue) new episode of BPIB to discuss that and more.
The "just hanging on" kitten plays a prominent role in the conversation.
In its 13th season as one of the first and most widely heard podcasts on baseball and the Cardinals, the Best Podcast in Baseball, sponsored weekly by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and Derrick Goold.

Post-Dispatch podcasts page: https://go.stltoday.com/0hfn43
Please consider subscribing: https://go.stltoday.com/9aigz5
Throngs of Cardinals fans got accustomed to seeing successful baseball.
The Cardinals got accumstomed to seeing throngs of fans.
Now both are facing the prospects of neither.
That's how St. Louis Post-Dispatch sports columnist Jeff Gordon puts it when he joins baseball writer Derrick Goold for this brand new Best Podcast in Baseball. The two staff writers for StlToday.com discuss the stunning lack of attendance for a four-game visit from the Pittsburgh Pirates, and how the Pirates sure do have plenty of power pitching, but they also present a cautionary tale for the Cardinals about the gravitational pull of the perpetual rebuild's black hole. There are ways for the Cardinals to pull out of that outcome.
Goold likens the situation to a space launch. Sure, the Cardinals can spend time engineering and building a homegrown shuttle, but eventually it's going to take the booster rockets from spending on outside help to get it off the ground and out of low-hovering orbit.
In its 13th season as one of the first and most widely heard podcasts on baseball and the Cardinals, the Best Podcast in Baseball, sponsored weekly by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and Derrick Goold.

Post-Dispatch podcasts page: https://go.stltoday.com/0hfn43
Please consider subscribing: https://go.stltoday.com/9aigz5
During a lengthy rain delay before the finale of the Cardinals' visit to Tampa Bay, St. Louis Post-Dispatch baseball writer Derrick Goold and Tampa Bay Rays baseball writer Marc Topkin discuss transfers of power on their beats and how they contribute to a clouded forecast. In St. Louis, former Rays executive Chaim Bloom is positioned to take over as president of baseball operations in the coming month, and Topkin offers insight about the role Bloom had with the Rays, where to find his fingerprints on player development, and why he just might have the best resume possible to lead the Cardinals' front office. In Tampa Bay, the Rays are paying rent at the Yankees' spring training ballpark, George Steinbrenner Field, due to hurricana damage at Tropicana Park. The Rays feel like they're perpetually on the precipice teetertottering between having strong established roots in Tampa Bay or packing up and going to another city. New ownership may change that -- but they'll need a ballpark. They appear to have a fan base, one that owes some of its interest in baseball to the Cardinals and all the decades they spent calling St. Petersburg, Florida, home for spring training.
The Best Podcast in Baseball, sponsored weekly by Closets by Design of St. Louis, is its 13th season. BPIB is a production of the St. Louis Post-Dispatch, StlToday.com, and Derrick Goold.